That correctly built Agile team, comprised of user experience, technology, and a business owner, can be tweaked within enterprise marketing and IT environments to include the relevant roles and functions.

Questions for readers: Can your product teams openly experiment with new ideas and technology without spending large amounts of time on seeking approval and funding? Can you easily obtain funds for new technology-related work at any time of the year, or are you restricted to an annual cycle? What are your criteria for a successful investment? Is it