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MEMBER BRIEF: ALLBIRDS AND ADIDAS
Some benefits also favor larger companies with multiple brands and businesses, such as the ability to steer customers between like-minded brands, introduce them to newer and more niche brands, lower their all-in customer acquisition costs, and eventually, build some leverage over large retailers. This is part of why you see many single-brand direct... See more
Dan Frommer • The summer of outdoor commerce
Unlike its previous shoes, the company says Cyclon is 100% recyclable, made largely with a bio-polymer derived from castor beans. Also unlike its previous shoes, you won’t be able to buy Cyclon — you can only subscribe to them as a $30 monthly service.
Dan Frommer • Would you subscribe to these shoes?
Patagonia sports clothing company deliberately dropped 30 percent of its clothing line in 1990, partly out of concern for ecological impact (“We need to use fewer materials. Period.”) and partly for fear of the effects of runaway growth.
Art Kleiner • The Fifth Discipline Fieldbook: Strategies for Building a Learning Organization
