Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million (Published 2020)

Her latest venture, a platform called Try Your Best, will enable brands to collect input from customers in exchange for rewards such as digital collectibles (NFTs) and brand coins that can be used for bragging rights or toward purchases. These are assets, Ms. Haney said, that could potentially have lasting value, as opposed to the one-time discount... See more

Lululemon has one of the best owned-distribution platforms in the world. They have 489 company-owned stores that do extremely well. In 2019, their sales per square foot were $1,657, compared to the retail industry average around $325, giving them the highest sales per square foot in all of apparel.

Tonal CEO Aly Orady says that similar to smartphones, which were first thought of as luxury items, the math may make more sense once the price of a machine is spread out over a couple years. “The formula for this to work at home is the financing program,” he says.