Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million (Published 2020)

Her latest venture, a platform called Try Your Best, will enable brands to collect input from customers in exchange for rewards such as digital collectibles (NFTs) and brand coins that can be used for bragging rights or toward purchases. These are assets, Ms. Haney said, that could potentially have lasting value, as opposed to the one-time discount... See more

Meanwhile, quarantine has accelerated the at-home fitness trend, led by high-tech offerings from the likes of Peloton and Mirror.