Ty Haney Is Doing Things Differently This Time

Kevin Werbach, a professor at the Wharton School of the University of Pennsylvania and the author of “The Blockchain and the New Architecture of Trust,” said that while “granting strong ownership rights directly to users” could potentially shift the balance of power, none of web3’s promises are guaranteed.

Direct-to-consumer brands have typically relied on disparate sources to solicit feedback from their most engaged customers: Google Docs, Slack bases, DMs. Try Your Best aims to streamline that process, and to route marketing dollars away from Facebook and Instagram, where Ms. Haney said that soaring costs have made it harder for emerging brands to ... See more

Her latest venture, a platform called Try Your Best, will enable brands to collect input from customers in exchange for rewards such as digital collectibles (NFTs) and brand coins that can be used for bragging rights or toward purchases. These are assets, Ms. Haney said, that could potentially have lasting value, as opposed to the one-time discount... See more