Add it all up, and the social web is changing in three crucial ways: It’s going from public to private; it’s shifting from growth and engagement, which broadly involves building good products that people like, to increasing revenue no matter the tradeoff; and it’s turning into an entertainment business. It turns out there’s no money in connecting p... See more

For the MCNs, it’s essentially an early-stage VC investment. If it incubates 100 livestreamers simultaneously and only one becomes a breakout, then MCNs need to capitalise on that success. The MCN needs to recoup the cost of the other 99 livestreamers from the sole success to keep the business afloat. The reality is that no company wants to be in a... See more