Internet and the murmurs of post-modernity in China

The other fraction is friends who work in non-internet or media-related industries or have lived in second or third-tier cities. They don’t shop very often on catalogue-based e-commerce platforms and gave surprising answers for buying from livestreams: “Catalogue-style e-commerce seems like a scam, with livestream, you can at least buy from a real ... See more

There were two schools of thought. One fraction is from friends who worked in internet companies or media and have lived in big cities for a while. They are used to catalogue-based e-commerce platforms like Taobao and JD.com. Their answers were in line with expectations: livestreaming encouraged impulse spending, time-limited count downs reduced di... See more

Buying from livestreaming or from e-commerce - who is the dumb one?

The process has two significant competitive advantages. The first is that it significantly reduces the cost of incubating a new livestreamer relative to the MCN production model. The second is that it solves the conflicts of interests between livestreamers and MCN companies to a certain extent. The relationship between livestreamers and their ... See more

The process of kneeling, worshipping and calling Simba their father, despite the patriarchal and feudal overtones that are so distasteful in modern times, is a form of a "digital twin birth" process. After being introduced to Simba's fans, Simba became the literal "father" of their "digital twin", and the anchors became "siblings" overnight. &... See more

Digital twins are an internet concept that refers to the use of technologies such as the Internet of Things, sensors and big data to shape a digital production line in the cloud. Through this digital world mirror, we can better observe and adjust the entire factory operation.

The digital twin of the live streaming family

However, this isn’t always a successful transformation. It still feels like it contains dimensions of an ‘arranged marriage’ and sometimes that means the couple doesn't live happily ever after.

To solve this problem, the live-streaming world has explored another business model in recent years: the husband-and-wife team. When the livestreamer becomes famous, they get married to the MCN owner.