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Let My People Go Surfing: The Education of a Reluctant Businessman
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Naomi Klein • 8 highlights
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Patagonia founder Yvon Chouinard discusses in his book, Let My People Go Surfing: The Education of a Reluctant Businessman.
Bill Kenney • Conquer Your Rebrand
“In many ways the magic of Patagonia comes from the constraints we place on ourselves which are grounded in our deep sense of responsibility to do right by the environment and society,” Stanley told me. “We can't go to the Fashion Institute of Technology library and choose from 5,000 fabrics for the spring line. We have a couple hundred we can choo... See more
Doug Sundheim • How Patagonia Became The Most Reputable Brand In The United States
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
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