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Let My People Go Surfing: The Education of a Reluctant Businessman
Aldo Leopold, A Sand County Almanac
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Where other designers would work to improve a tool’s performance by adding on, Tom Frost and I would achieve the same ends by taking away—reducing weight and bulk without sacrificing strength or the level of protection.
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
“Make the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.”
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
It is self-evident that business, like people, are supposed to grow; and with growth, comes change. Unfortunately, most businesses are not run according to this principle. Instead most businesses are operated according to what the owner wants as opposed to what the business needs. And what The Technician who runs the company wants is not growth or
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