• What we call a delightful user experience is just delivering a faster path to user goals.


• Every single interface has infinite opportunity for polish and delight.


• You’ll never understand the challenges, tricks, and edge-cases of a note-taking app until you build a note-taking app.


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Early at Instagram, I noticed a lot of value was placed on simplicity. One way that manifested was through a strong aversion to creating new surfaces. When you build a new surface, you force users to expand their mental model of your product. These new surfaces will also require additional entry points to help users find them. When you have a smal

task flows, and control layouts to manipulate those concepts.