Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Maura Gintyamazon.com
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
The most common concerns that users have about websites involve privacy, usability, fulfillment, and effort;
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
There are three overarching purposes for conversion optimization: lift, learning, and insights.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Once you’ve identified a drop-off step in your transactional funnel, you should ask yourself where the problem is: Where are visitors coming from who arrive on this transactional page? What could they have been expecting to see here? What information could they have been looking for? Is there anything on this page that could have stopped them from
... See moreChris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008).