the head of UX design might be responsible for a strategy for migrating to a responsive design; the head of engineering might be responsible for delivering a strategy around managing technical debt; the head of product management might be responsible for delivering a product vision; or the head of QA might be responsible for selecting a test automa

Great product management organizations help a company set product vision and road maps, establish goals and strategy, and drive execution on each product throughout its lifecycle.52 Bad product management organizations, in contrast, largely function as project management groups, running schedules and tidying up documents for engineers.