Just a moment...
(2016) he gives a good example of how context can prime us to be receptive to different types of advertising messages. He realized that two of our most powerful drives – to stay safe and to find a partner and procreate – can lead to two opposing behaviour strategies at any particular moment: the desire to be supported by fitting in with the crowd (
... See moreDarren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
We like surprises in our media consumption but not in our lives. We only get dopamine hits from surprises that don’t harm us
Kunal Shah • Kunal Shah: Core Human Motivations [The Knowledge Project Ep. #141]
Fear sells news, entertainment, and many other products, from insurance policies to household cleaners to medications, because fearful information is hard for the brain to ignore.
Martin Rossman • The Worry Solution: Using breakthrough brain science to turn stress and anxiety into confidence and happiness
The interesting can be irritating, with its repetitive flick between the familiar and the unfamiliar, identity and difference, continuity and break. But its variance from the norm can be small, its affect minimal, its risk manageable.