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At its core, The Edge is my answer to a lifelong question: How does one find fulfillment? I aspired to craft a holistic lifestyle that values authenticity, breeds confidence, and emboldens personal expression. Everything about The Edge is purposeful — from original content that encourages exploration to symbolizing personal growth through a retail ... See more
Grant Plotkin • The Story Behind The Edge
We define an “edge” as the outer rim that frames what you do and separates it, quite conveniently, from what you don
Alan Lewis • Edge Strategy: A New Mindset for Profitable Growth
Having an edge is about gaining an advantage, but it goes beyond just advantage. It’s about recognizing that others will have their own perceptions about us, right or wrong. When you recognize the power in those perceptions and learn to use them in your favor, you create an edge.
Laura Huang • Edge: Turning Adversity into Advantage
Edgelessness applies to the screens that show the web, because they offer an infinite canvas that can scroll in any direction for however long. Boy, do we take for granted that a screen can show more content than is able to be displayed in a single shot.
Frank Chimero • Frank Chimero · The Web’s Grain
The idea with enterprise edges is to exploit foundational assets in ways that were not foreseen when they were developed to support the core business.
Alan Lewis • Edge Strategy: A New Mindset for Profitable Growth
You can't have an edge if you are well rounded.

Edges are places where opposites meet. Where fear meets courage and suffering meets freedom. Where solid ground ends in a cliff face. Where we can gain a view that takes in so much more of our world. And where we need to maintain great awareness, lest we trip and fall.”
Dan Shipper / Superorganizers • You Grow from Your Edges
Edgelessness is in the web’s structure: it’s comprised of individual pages linked together, so its structure can branch out forever.