Join or Die: Digital Advertising in the Age of Automation
Your spend needs to be about much more than blindly throwing money at acquisition ads. It has to be wrapped up in a learning equation that involves elements such as the following: • Studying your customers • Understanding buying habits • Doing research • Analyzing post-purchase touchpoints • Customer journey optimization.
Valentin Radu • The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
a management system that uses real-time analysis and mathematical models to help marketers decide how to allocate their online advertising media spend across search, display, and social to maximize return on investment (ROI).
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Serving up advertising based on the viewers’ browsing history requires a good deal of data-processing power, and those requirements have only grown as more and more clients engage in targeted advertising.