I think of her often. She happens to hit on a particular fixation of mine, which is the problem of “taste” as an ever-present commodity, rather than something idiosyncratic, personal, and most importantly, connected to other aspects of your day-to-day life, like how you move around the world and what you do to pass the time. I think of people whose... See more

There is something beautiful in that. MSCHF is the rare company where being true to yourself allows you to make a comfortable living. If the MSCHF thesis turns out to be right—if taste becomes the key competitive advantage in an age where creation is cheap—then aren’t taste-based businesses the best possible outcome for the world? All you have to d... See more