It’s All Sweetgreen
One thing is certain: the authenticity aesthetic served as a cohesive for all of these developments. It tied the spectrum of consumable items, spaces, and identities into a single unified visual experience.
This is a good time to discuss the demand for authenticity and where it comes from. As I hinted at previously, there’s a personal dimension to a... See more
This is a good time to discuss the demand for authenticity and where it comes from. As I hinted at previously, there’s a personal dimension to a... See more
subpixel space • After Authenticity
Enshiu derided his own taste as too mainstream to be truly great. Yet catering to “the taste of the majority” might be the single goal of…
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Kyle Chayka • Filterworld
Relativism is fashionable at the moment, and that may hamper you from thinking about taste, even as yours grows. But if you come out of the closet and admit, at least to yourself, that there is such a thing as good and bad design, then you can start to study good design in detail. How has your taste changed? When you made mistakes, what caused you ... See more
Paul Graham • Taste for Makers
The Banality of Online Recommendation Culture
A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.
By Kyle Chayka
October 30, 2024
Illustration by Ariel Davis
Save this story
In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutte... See more
A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.
By Kyle Chayka
October 30, 2024
Illustration by Ariel Davis
Save this story
In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutte... See more
Kyle Chayka • Unnamed Document
Developing taste is an exercise in vulnerability: it requires you to trust your instincts and preferences, even when they don’t align with current trends or the tastes of your peers. Because while having taste is cool, taste itself reflects a certain type of uncool earnestness – a commitment to one’s own obsessions and quirks.
Elizabeth Goodspeed on the Importance of Taste – And How to Acquire It
Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.
There’s an even b... See more
There’s an even b... See more