Elizabeth Goodspeed on the Importance of Taste – And How to Acquire It

While it’s probably one of the corniest things I’ll ever write in this column, I’ve come to believe that developing taste is not so unlike going to therapy; it’s an inefficient, time-consuming process that mostly entails looking inward and identifying whatever already moves you. It’s the product of devouring ideas, images and pieces of culture not ... See more

I suspect the rise of inspiration-sharing platforms might be making me, and everyone else on the collaborative internet, more focused on publicising our taste rather than feeding it. It’s easier to go viral on Twitter (err, X) by posting “vintage design inspiration” than it is by posting your own work. New sites like PI.FYI, a social network from t... See more

Developing taste is an exercise in vulnerability: it requires you to trust your instincts and preferences, even when they don’t align with current trends or the tastes of your peers. Because while having taste is cool, taste itself reflects a certain type of uncool earnestness – a commitment to one’s own obsessions and quirks.

I’ve come to believe that developing taste is not so unlike going to therapy; it’s an inefficient, time-consuming process that mostly entails looking inward and identifying whatever already moves you.

Like many writers before me, I tend to lean on vague hand-waving when the need to define taste, or rather, good taste, arises. A common trope is to use the phrase US Supreme Court justice Stewart famously gave to describe obscenity, a similarly hard-to-describe bedfellow of taste, in 1964: “I know it when I see it.” In design, good taste can be kno... See more

AI image generation is essentially a truncated exercise in taste; a product of knowing which inputs and keywords to feed the image-mashup machine, and the eye to identify which outputs contain any semblance of artistry. All that is to say: AI itself can’t generate good taste for you.