Invisible Selling Machine
The TL;DR
The data is clear: when it comes to improving conversion, try keeping it simple. This applies to marketing emails (skewing toward unformatted and conversational), landing pages (“ugly” but functional), and messaging (fewer lofty brand promises).
The data is clear: when it comes to improving conversion, try keeping it simple. This applies to marketing emails (skewing toward unformatted and conversational), landing pages (“ugly” but functional), and messaging (fewer lofty brand promises).
Surprising lessons from 20,000 experiments
That way it can be used with direct marketing 101: “Build a List and Mail It” In this case, it’s two lists: Your email list, and also another “list” which is that social media platform where you can isolate them from the rest of the world, and communicate with them privately, without the outside world (we’ll just call ‘em normies) knowing about it,
... See moreBen Settle • BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave
What To Do With the Data You Collect
Your Presell Site (PS) doesn’t need a lot of traffic to get statistically significant feedback and insights to see if something is working or not.
When I first write a presell, I don’t know how well it’ll grab the attention of the people I want to target. It’s always an iterative process of trial and error.
I put t... See more
Your Presell Site (PS) doesn’t need a lot of traffic to get statistically significant feedback and insights to see if something is working or not.
When I first write a presell, I don’t know how well it’ll grab the attention of the people I want to target. It’s always an iterative process of trial and error.
I put t... See more
Sometimes you want them to join the email list on their first visit, but ultimately you want to sell them a product. In those cases, you should map stacked user flows: the first one that is completed by joining the email list, and the second one that starts AFTER the first flow has been completed.