
Interview: Rehearsing Tomorrow | COLLINS

Whenever I think about western design, I often wonder about how homogeneous the scene is. If our references and inspiration come from people who are so similar to us, do we really think we'll think differently? Outside our western bubble, there is an inspiring, beautiful, thoughtful, and fascinating world of design taking place. I interviewed desig... See more
Medium • Out of our bubble—now!

“What we do is we design concepts… systems [and] movements,” says Kaave. “Sometimes the output is tangible, but I think we see mostly Space10’s role as, ‘How could we design concepts that will make IKEA relevant in the future?’ And that could go beyond furniture.”
5 Cool Things You Didn’t Know About IKEA’s Danish Innovation Lab
Design thinking begins with skills designers have learned over many decades in their quest to match human needs with available technical resources within the practical constraints of business.