“I advise potential users to start by determining business goals that could be reached by collecting and analyzing attitudinal data. Determine what data is most promising and the steps you’d need to collect, filter, and transform and analyze the data and the presentation interfaces you’d need in order to convey insights that are usable for decision

Once data enters the equation, this is where the “Who Do I Want To Be?” conversation gets interesting. Do you want to keep writing what you had originally wanted to write about? Or do you want to write what people clearly want more of? My answer is: you should always do both. Data doesn’t lie. But data is also a reflection of the external crowd, an

“fact driven,” not “data driven.”

The artist, in other words, was a model of creativity, and the benefit of the artistic way of being was not art itself but something else. There was something paradoxical about this: It held art apart from the ordinary, the commercial, the technological. Yet it promoted art not for its own sake—that is, say, for the production of aesthetic objects—