I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Any brand can cultivate a select group of people who are passionate about what it stands for and seeks to do in the world. Your focus might be hobbies like coffee making, running or self-care rituals; issues like gender equality and sustainability; or simply certain aesthetics.

Established brands and products will see an uptick in customer loyalty/retention. Their job becomes less about convincing the customer to stick with them and more about ensuring that if the customer comes asking for Billy’s Fizzpop, Billy’s Fizzpop is on the shelf — lest the out-of-stock replacement algorithm suggests Doctor Jimbo’s Diet Swish inst... See more

On Ecommerce and Marketplaces: Look for 1. Positive unit economics on the product, positive contribution margins on products sold. 2. Logistics: how long does it take to get to you? Will people pay for convenience. 3. Ability to browse as a human and connect, products that delight the customer, 4. Hooks the customer going forward, 5. The future is ... See more