Hypebeast opens its first Hypegolf store in Japan

I appreciate the money and success, but I also miss the days when The Hundreds was more like a secret-handshake club.

Product authentication is becoming an area of ever-increasing importance in the battle for brands to provide reassurance and legitimacy in the resale market. 👜

I’ve long admired how streetwear brand Supreme has built a brand centered around hyper-exclusivity and downtown cool, to the point where consumers are willing to camp outside their stores and crash their websites.