Saved by Mo Shafieeha
Human-Centered Design Dies at Launch
The problem for startups and large companies alike is that employees often follow the products they develop as they move from phase to phase. A common practice is for the inventor of a new product or feature to manage the subsequent resources, team, or division that ultimately commercializes it. As a result, strong creative managers wind up getting
... See moreEric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
the team is not off the hook just by delivering a requested feature or project. The feature must solve the business problem
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Designers become the most important leaders of this new business era (which is why we see people like John Maeda joining firms like Kleiner Perkins, and funds like the Designer Fund emerging with a focus on designer-founded businesses). The success of companies in the Interface Layer will be designer-driven, and the greatest user experience (speed
... See moreScott Belsky • The Interface Layer: Where Design Commoditizes Tech
What is the purpose of what we’re setting out to make? Who is it for? What are they like? What is good for them? We shouldn’t just ask these questions to uncover strategic insights or check a box but to further our own accountability and growth—as individuals, and as a profession. How can we pursue moral design if we can’t compare our plans with ou... See more