How to Market to Experts
“True enough, we have internal experts we can draw on,” says Cenkl, “but we’ve also realized that we need to change the way we present ourselves. It’s not necessarily that the MITRE person is the smartest person in the room. We’ve decided that the model needs to evolve so that we become the brokers of expertise. Our value is that we understand the
... See moreDavid Weinberger • Too Big to Know
Clients are not buying your ability to “write words.” They are buying your ability to write the RIGHT words—which means they are buying your knowledge within a niche, and your expertise creating a specific asset.
Nicolas Cole • The Art & Business Of Ghostwriting: How To Make $10,000+ Per Month Writing For Other People Online
I’ve been on them all. And I have little to show for it. Online, there is this expectation (usually self-imposed) for writers and communicators. It’s a fallacy, but it doesn’t stop well-meaning people from saying it all the time. The myth goes like this: “You have to be everywhere.” That’s ridiculous. You know who says that? People who are always r
... See moreJeff Goins • You Are a Writer (So Start Acting Like One)
When it comes to network building, most people make the mistake of focusing on brand awareness, instead of expertise. They focus too much on the “legible” side of things, rather than knowledge and skills.