How to Market to Experts
But you don’t have to blindly follow the algorithms to get ahead. Consider Paul Graham or Morgan Housel. Both have never spent any time engaging in “growth hacks” or “engagement bait,” yet they are some of the most successful writers on the internet.
ofdollarsanddata.com • Reject the Algorithm – Of Dollars and Data
But the key lesson, the thing I would impart to any aspiring bloggers, content creators, or newsletter proprietors, is that the cornerstone of internet success is not intelligence or novelty or outrageousness or even speed, but regularity.
Max Read • Matt Yglesias and the Secret of Blogging
Your goal as a writer is to always be looking for the topics, subject matters, and categories you are most qualified to write within. “Write what you know,” as the adage goes.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Our pitch was simple: if you are someone with true expertise, you probably don’t have time to share your insights, stories, and perspectives online. Why? Because you’re too busy building companies, leading teams, creating systems, and developing products.