How to Differentiate Your Ideas: The XY Premise Pitch
Your job is to find the common threads, make them part of your own strategy, and then slowly over time create a style and category of your own.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software
Your goal is NOT to offer the same things you see other (successful) people offering. Your goal is to CREATE a new and different thing to offer, such that you have no competition. (And then give your niche a name, or recognizable language—called Languaging.)
Nicolas Cole • The Art & Business Of Ghostwriting: How To Make $10,000+ Per Month Writing For Other People Online
Imagine how absurd it would be to organize a kitchen instead by kind of food: fresh fruit, dried fruit, fruit juice, and frozen fruit would all be stored in the same place, just because they all happen to be made of fruit. Yet this is exactly the way most people organize their files and notes—keeping all their book notes together just because they
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