How to Differentiate Your Ideas: The XY Premise Pitch
Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.
I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more
I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more
Dan Shipper • Every’s Master Plan
Your job is to find the common threads, make them part of your own strategy, and then slowly over time create a style and category of your own.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
You must immerse yourself in the concept car version of the universe where your 1-of-1 vision clicks in an everyday way, and then express how that vision credibly relates to people’s actual lives.