How the Sausage Gets Made: Digital Marketing & Attribution
Sam Blumenthalcompoundingthoughts.substack.com
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How the Sausage Gets Made: Digital Marketing & Attribution
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
Let’s talk about advertising. First, it’s helpful to distinguish two types of advertising: direct response and brand advertising. Direct response is advertising where the user has already indicated some purchasing intent that the ad simply tries to satisfy. You have a lawnmower shop in Newark and are looking for new customers; a person in Newark ty... See more
Chris Dixon • Words With Web 3’s King: An Interview With Chris Dixon
One of the culprits is a reliance on market-mix modeling that doesn’t account well for new media channels where the level of spending is dwarfed by that in traditional media.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Your spend needs to be about much more than blindly throwing money at acquisition ads. It has to be wrapped up in a learning equation that involves elements such as the following: • Studying your customers • Understanding buying habits • Doing research • Analyzing post-purchase touchpoints • Customer journey optimization.