How the Sausage Gets Made: Digital Marketing & Attribution
Sam Blumenthalcompoundingthoughts.substack.com
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How the Sausage Gets Made: Digital Marketing & Attribution
All of this online marketing wizardry and conversion theory doesn't move the needle, on an annual basis. Seriously.
Kevin Hillstrom • Hillstrom's Merchandise Forensics
You see, when we buy ads - that is, we as in Sentry - we’re not actually buying conversions. That’s not true for all businesses. When I scroll Instagram and buy whaetver junk I run across, I’ve probably never seen the brand before, and its a one-time impulse buy. When you buy Sentry however you’re buying a brand, and what that brand has promised yo... See more
You Suck at Marketing
Firms believe they know how effective their ads are. Economists are skeptical they really do.
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
an example, you need to know that a banner ad campaign on the New York Times website is delivering an average order value of $90 and that the same people are subsequently buying $200 worth of products through your offline channel.