How Patagonia Became The Most Reputable Brand In The United States
Patagonia sports clothing company deliberately dropped 30 percent of its clothing line in 1990, partly out of concern for ecological impact (“We need to use fewer materials. Period.”) and partly for fear of the effects of runaway growth.
Art Kleiner • The Fifth Discipline Fieldbook: Strategies for Building a Learning Organization
Together, Allbirds and Adidas aim to reduce each pair of shoes’ carbon footprint to less than three kilograms. Eventually, the two brands hope that the partnership can reduce that number to zero. Equipped with 11 patents and counting, Allbirds is actually well-positioned at its impasse. As a technical purveyor of sustainable materials, construction... See more
Web Smith • MEMBER BRIEF: ALLBIRDS AND ADIDAS
If we are going to take responsibility for our products from birth to rebirth, and if we encourage our customers to send in their pants for repair, and if at the end of their lives we promise to recycle them into other valuable products, then the smartest thing we can do is make those pants last as long as possible because you really don’t want to
... See moreNaomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
We designed our own versions, called Stoppers and Hexentrics, and sold them in small quantities until the appearance of the first Chouinard Equipment catalog in 1972.