Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

The ship’s carpenter on Shackleton’s lifeboat the James Caird took only three simple hand tools with him on the passage from Antarctica to South Georgia Island, knowing that, if he needed to, he could build another boat with only those tools. I believe the way toward mastery of any endeavor is to work toward simplicity; replace complex technology w

seems to me if there is an answer, it lies in these words: restraint, quality, and simplicity.

Bibliography Chouinard, Malinda, Jennifer Ridgeway, and Anita Garroway-Furtaw. Family/Business: A Visual Guide to Patagonia’s Child Development Center. Ventura, California: Patagonia, 2016. Chouinard,

The day is coming when a single carrot, freshly observed, will set off a revolution. —Paul Cezanne

Claire Pennoyer Chouinard high up in a merlin’s nest, Cascapedia River, Quebec,

Aldo Leopold, A Sand County Almanac

So in 2013, Patagonia launched a venture capital fund to invest in environmentally and socially responsible for-profit start-ups. We wanted to apply the many lessons we have learned in trying to conduct our business more responsibly to applications beyond the outdoor apparel industry. We were willing to sacrifice short-term returns for long-term fi

Today most Americans are aware we are facing an environmental crisis. But you are what you do, not what you say you are.

cause to the planet is the result of our own ignorance and that we cannot afford to go about blindly doing unnecessary damage simply because we lack curiosity. Uncovering problems—and ultimately finding solutions—requires not only allowing facts to influence your faith but also requires asking lots of questions, hard questions. I’ve found that aski