How Patagonia became Patagonia w/ Vincent Stanley

“In many ways the magic of Patagonia comes from the constraints we place on ourselves which are grounded in our deep sense of responsibility to do right by the environment and society,” Stanley told me. “We can't go to the Fashion Institute of Technology library and choose from 5,000 fabrics for the spring line. We have a couple hundred we can choo... See more

Patagonia employees have diverse political, social, and religious beliefs. That’s as it should be. And not everyone wants to change the world, but we want the company to feel like home for those who do. Employees who were drawn to Chouinard Equipment, and later to Patagonia, either shared those values or did not mind working among those who held th

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Changes in retail are often a result of larger societal changes. Fashion insiders also have a responsibility to mitigate a growing problem. But until those larger changes occur, circular fashion (and sustainability as a whole) is just window dressing. As organic fabrics begin to adopt many of the technical capabilities of their new-aged counterpart... See more

An invigorating mass of small and independent brands, which aren’t constrained by public ownership, are rejecting corporate operations in favour of slower, localised, and intentional fashion production. They’re reconfiguring what is meant by the word “success” as they go. There’s so much creative potential when the pressure to exponentially expand ... See more