How Patagonia became Patagonia w/ Vincent Stanley
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How Patagonia became Patagonia w/ Vincent Stanley
A deep subculture entrenchment ensures that a company can maintain and enhance its difference as it scales. Patagonia’s long-term brand defensibility has more to do with it being able to believably connect with its community through the shared passion than if it had a proprietary product or acquisition channels.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
“In many ways the magic of Patagonia comes from the constraints we place on ourselves which are grounded in our deep sense of responsibility to do right by the environment and society,” Stanley told me. “We can't go to the Fashion Institute of Technology library and choose from 5,000 fabrics for the spring line. We have a couple hundred we can choo... See more
Doug Sundheim • How Patagonia Became The Most Reputable Brand In The United States
“Make the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.”