How can we grow the Creator Economy from the 1% to the other 99%?
substack.com
How can we grow the Creator Economy from the 1% to the other 99%?
Digital media was supposed to democratize this, but it’s only reinforced a winner-take-most economy. The top 3% of YouTube channels receive 85% of all views on the platform, and even if a creator reaches that threshold (about a million views per month), their passion generates just $15,000 in annual revenue.
Scott Galloway • The Algebra of Wealth: A Simple Formula for Success
But what has emerged from this strategy is a highly skewed distribution of income where a few creators make millions and most of them make barely anything at all. A good deal for platforms and a handful of creators; a bad deal for everyone else.
Sacra • Beacons: The Storefront for the Multi-SKU Creator that's Growing 3X Monthly
The challenge, or opportunity, for companies like Substack is to figure out how to help creators reach new audiences and grow without having to compromise on ownership. The aggregators of the early internet unlocked great power for creators through building central gathering places. We are doing the same with the Substack app and features—like Reco... See more
Hamish McKenzie • The Age of the Sovereign Creator
Platform-sponsored basic income for creators would be one step towards facilitating a more worker-friendly environment. In turn, a richer and more diverse content environment would enhance the consumer experience.