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How Airbnb found its Purpose and why it’s a good one.
The purpose is the outcome your team is trying to accomplish, otherwise known as the why. Why do you wake up and choose to do this thing instead of the thousands of other things you could be doing? Why pour your time and energy into this particular goal with this particular group of people? What would be different about the world if your team were
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
Purposeful companies ask questions such as these: Why does our business exist? Why does it need to exist? What core values animate the enterprise and unite all of our stakeholders?
Rajendra Sisodia • Conscious Capitalism: Liberating the Heroic Spirit of Business
