Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Arild Horsbergamazon.com
Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
The only way to make personalisation work for brands is for them to understand the purpose behind their desire to personalise in the first place.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
KEY TAKEAWAYS Direct mail (and other offline) success stories have left a lot of clues for all of us to learn from. Your numbers don’t lie, and they will enable you to identify campaigns that aren’t working (and should be killed) as clearly as they will show which campaigns are winners (and should be expanded). Take calculated risks and build off p
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
it’s less a question of what is personalisation, but more why personalise?
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
detailed data on customers’ usage and retention,