Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
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Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
the way to get into people’s minds, hearts and wallets is still to deliver value. And segmentation and personalization are top tactics to raise that value.
Arthur Middleton Hughes • Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Surprisingly, our study revealed that personalization is lowest on the priority scale—personalization being a direct result of better-targeted content and experiences in owned channels.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Match users needs with your business objectives Your goal is to map users paths—flows that take users from their entry pages through conversion funnels—toward the final action (signup, purchase etc). The final action needs to provide value both to the user
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Chandra et al. suggested redeeming its true purpose to point towards the individuals within segment, not the segment itself. “More often than not, personalisation is treated as a subset of segmentation, where the segment is taken as a whole, which does not embody the true meaning of personalisation.