HBR Guide to Persuasive Presentations (HBR Guide Series)
Thoughtful framing means communicating your intervention in a way that enables group members to understand what you have in mind, why the intervention is important, and how they can help carry it out. A well-framed intervention strikes a chord in people, speaking to their hopes and fears.
Ronald A. Heifetz • The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World
happen? What will you get out of it? How will your relationship be after this meeting?). Going into important or high-stakes conversations brings up emotions, and you might not show up as your best, most confident self without structured preplanning. Writing down your intentions, concerns, boundaries, and dreams and having your notes in front of yo
... See moreBob Gower • Radical Alignment: How to Have Game-Changing Conversations That Will Transform Your Business and Your Life
Ask the right questions. We don't tell stories just to share information. We tell them to inspire change. Whether you want your audience to act, rethink or appreciate something differently, a well-told story leads to transformation.
We must remember: our target audience is the key to our success or failure. Without them, we are nothing. If our message doesn’t resonate with them—even if we have the best product, the best résumé, the best action plan, the right policy position, the cutest dating profile—it lands flat. Speaking to your target audience—and by audience, I mean whom
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