Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics
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Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics
Marketing Playbook Series
druriley.com
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
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