Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
youtube.comSaved by Xuanling11
Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
Does a better go-to-market strategy win over better product? Morgan: Yes, the better go-to-market strategy wins over the better product.
Tarang Shah, Tarang Shah, Sheetal Shah • Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes
Positioning: How your product is the best in the world delivering some value that well-defined companies care a lot about. How are you different? what value you can deliver that no one in the market can. And what market you are in?
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
positioning, the messaging, and a winning go‐to‐market plan.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Scenario: You have a breakthrough technology with many wonderful applications. The technology is proven and works, but there are so many possible markets, customers, and applications that you really aren’t sure where to start. (At this point, I give each group a paper handout with full details about the technology and its possible applications).