Google's 12 Best Acquisitions
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Google's 12 Best Acquisitions
Facebook end up acquiring Instagram for $1 Billion in 2012.
Mark Zuckerberg • CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY
Google strategy is that anything less than 100M they do not pursue because their scale is a billion scales. Google because of that missed out on opportunities.
Apple • Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking
Today, Facebook is seen as the prime example for the power of network effects – and yet, one wonders where Facebook would be had it not acquired Instagram back in 2012. People also seem to forget about all the other social apps which Facebook has bought and subsequently shut down over the years. Why would a company that has supposedly “won the mark... See more
Julian Lehr • The Power of Defaults
Its acquisition gave Adobe a huge window into Web analytics, crucial for marketers to understand just how successful their creations were at attracting and engaging audiences.