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Go To Market Strategies for Web3 Era
The core tenet of any web3 project is a token. Operating as the centerpiece of the ecosystem, tokens are the new form of equity. Tokens typically carry governance rights, and allow community members to participate in a product, service or protocol as a co-owner and key decision maker of a shared treasury.S ince 2013, founders have had to think abou
... See moreLauren Stephanian • Optimizing Your Token Distribution
Common topics emerge when you look at Web3 projects:
Medium • The Go-to-Market Strategy Is Dead (Killed by Web 3.0)
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
A successful GTC supports the direction in which the community wants to go, not the other way around.