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Go-To-Market - How to craft a winning marketing plan
Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
youtube.comby go‐to‐market channel,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Community and marketing however, have different inputs and outputs. Unlike GTM, GTC focuses on creating value, educating, entertaining and equipping individuals independent of their business relationship.
Femstreet • Community-Led Growth Nirvana
Value proposition components: (i) Problem, (ii) Solution / Product, (iii) GTM Plan (target customers, channels, timeline), (iv) Size of the prize (market $ value), (v) Financials (prices, revenues, costs, margins), (vi) Team