Getting to Plan B: Breaking Through to a Better Business Model
If you are building a multisided business,
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
amazon.com
great business design is a combination of superb knowledge about customers and profit (“You can’t intuit the facts”), together with great strategic imagination. The reinventors’ unique skill is strategic creativity: constantly reversing traditional…
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Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
(iterate in small batches).