
Saved by Sam Liebeskind and
Funnels, Tubes, and Spaces
Saved by Sam Liebeskind and
Tags as corridors
20210129-123855
process for optimizing any funnel: 1. Identify leaks. 2. Generate alternative ideas. 3. Test to see what worked. 4. Repeat.
After some reflection7, I realized there’s an underlying structure to discovery that we can use to guide our work. It starts with defining a clear outcome—one that sets the scope for discovery. From there, we must discover and map out the opportunity space—this is what gives structure to the ill-structured problem of reaching our desired outcome. I
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