From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Fundamental 1: Ambassador: Connect Customer and Market Insights Fundamental 2: Strategist: Direct Your Product's Go-to-Market Fundamental 3: Storyteller: Shape How the World Thinks About Your Product Fundamental 4: Evangelist: Enable Others to Tell the Story
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably ... See more
Packy McCormick • Story Time
Good design is no longer good enough
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