From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Our brains process stories differently than straight facts. It's why positioning and messaging is best done through stories—an employee's, a customer's, the product's, or the company's—and why product marketing must be good at telling stories that bring it all together.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably ... See more
Packy McCormick • Story Time
story narrative is what stiches it all together to make it stick. Positioning is a long-term game, while messaging is a shorter-term one. But success with both requires a combination of perseverance (as you find what works) and patience (as you build on it).
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more