Formats Unpacked: The Michelin Guide

There are, of course, many other food guides besides the Michelin. Some are good, some are cobbled together by enthusiastic amateurs, and some are not much more than vehicles for liquor advertising. None of them can match the Michelin recipe of impartiality, scope, professional attention to detail, and accuracy.

Navigation isn’t just a feature of a Web site; it is the Web site, in the same way that the building, the shelves, and the cash registers are Sears. Without it, there’s no there there. The moral? Web navigation had better be good.