Saved by Ted Glasnow
Finding your distribution advantage
The follower model
The traditional follower model—popularized by Facebook, Instagram, and Twitter/X—allows people to grow their distribution channels and retain them for future distribution. We’re all familiar with these. They come with five problems:
The traditional follower model—popularized by Facebook, Instagram, and Twitter/X—allows people to grow their distribution channels and retain them for future distribution. We’re all familiar with these. They come with five problems:
- Follower-based distribution: It is easier for people with large followings to distribute new cont
Nir Zicherman • How to Build a Better Social Network
When your offer stands out from the noise, even if it's just in a small way, it will make you the only source of what you do.
Frankie Fihn • Beyond the Agency Box
How today's fastest growing B2B businesses found their first ten customers
Lenny Rachitskylennysnewsletter.com
idea. It is very likely that one channel is optimal. Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure. If you can get even a single distribution channel to work, you have great business. If you try for several but don’t nail one, you’re finished. So it’s worth thinking
... See more