Beyond the Agency Box

That’s the power of saying thank you and adding strategic value. Most times we make it more complicated than it needs to be.

He would literally spend $6000 to get a $6000 client. He did that because he knew every client would bring 2-10 clients later.

The referral campaign was a 4 part email sequence. Our little referral campaign went like this. “Dear past client, thank you so much for being a past client. We appreciate you. I know we don't reach out enough. We just want you to know we want to be your trusted advisor for life. That's why we have a toll free phone number. If you or anybody you kn

When you added in our fee, he had invested somewhere around $14-15,000 in total. I was feeling really stressed out because we hadn't gotten results for him.

Only about 1% of lawyers have contacted their past clients. The few that do just sent a boring legal newsletter. Less than 0.1% have done it correctly.

Therein Lies The Secret: Say Thank You + Add Value

Those referrals only happened intentionally because they kept investing their resources into those relationships.

Most businesses sell the product or service and throw the customer away. The purpose of the sale is to get the customer.

Because all you have to do is say “thank you” and offer their customers some kind of extra value. That's it.