Feature creep

The easiest thing always seems to be to add another feature. But each feature you add interacts with other features, often increasing complexity exponentially, not linearly.

One result of this past tech cycle was a view that companies needed to build hyper complex ponzi schemes of ambition in order to accumulate capital and be valued. This led to a variety of shooting stars that never realized their main goal.

Another view was an insane amount of value ascribed to hyper-narrow features masquerading as companies, leading... See more

Drop marketing has been a secret weapon for @beehiiv. They're like the Supreme of B2B SaaS & more should follow their lead. Their most recent product drop drove 250,000+ impressions & their biggest revenue day in 30 days. I studied every detail & deconstructed the entire process. Here goes... Let's set the stage: On August 1st, beehiiv droppe... See more

"In the early days at Thumbtack, so much of our growth was coming from SEO that it made sense for it to dominate our growth roadmap. We spent disproportionate time generating content, earning links, and optimizing conversion on SEO landing pages. Over time, however, it became clear that we were running into diminishing returns from these efforts, a... See more