Escaping the Build Trap: How Effective Product Management Creates Real Value

For too long, product teams have defined their work as shipping the next release. When we engage with stakeholders, we talk about our roadmaps and our backlogs. During our performance reviews, we highlight all the great features we implemented. The vast majority of our conversations take place in the solution space. We assume that success comes fro

Great product management organizations help a company set product vision and road maps, establish goals and strategy, and drive execution on each product throughout its lifecycle.52 Bad product management organizations, in contrast, largely function as project management groups, running schedules and tidying up documents for engineers.

Many teams chase frameworks, tools, and methodologies, hoping that each new innovation will suddenly unlock the door to product success. However, for most frameworks, tools, and methodologies to be successful, it’s not just your tactics that need to change but also your mindset.