Edelman hires Gen Z cohort and appoints ‘ZEO’
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Edelman hires Gen Z cohort and appoints ‘ZEO’
Research continues to show that while online shopping continues to grow across most demographics, the youngest customers, Gen Z’s remain very comfortable shopping in-store, particularly if it includes a high level of experience, both through tech and touch. Walker Sands research shows 59% of 18 to 25-year-olds prefer a “brand experience”, but it be... See more
Sanford Stein • Retailing 2020 – 2030: taking a long view
Marlee-Unlocking-Gen-Z-at-Work-A-Generational-Impact-Study-2024
The study explores the motivations and attitudes of Generation Z in the workplace, highlighting differences from previous generations and providing insights for enhancing collaboration, performance, and leadership within diverse teams.
Link2020 State of Gen Z Report
storage.googleapis.comBrands need to rethink how to serve the new consumers of this not so new generation; marketers should innovate in the ways to reach them; and investors must keep in mind the latest consumer trends driven by Gen Z’s new norms. Young people have a tremendous influence on all other generations and in the ways these older people consume.