Edelman hires Gen Z cohort and appoints ‘ZEO’

my hunch is that we will see a new wave of rich gen alpha kids whose privilege would be being less online. the 'ipad baby' is a function of overworked working parents who hand over technology to kids early on for their chance at a few hours' downtime in a day because they either cannot afford day care or in the case of indians, live away from thei... See more

Much like Tik Tok, it captured the attention of the next wave of consumers. Gen-Z doesn't have much buying power today, they push the boundaries of how humans interact with computers, and their data requires more careful handling… but Gen-Z is maturing fast, how they communicate and spend their time could make the next trillion dollar company.