Ecommerce Roundup: 2021

Areas of the Website That Can Be Personalized with Recommendations: ‘Related Products’ block, ‘You May Also Like’ block, ‘You May Also Be Interested In’ block ‘Frequently Bought Together’ block Home Page Products Pages Order Confirmation

By integrating an intelligent tool or engine into your website-serving platform, you can use data from your customers to optimize their customer experience. This could be as simple as switching the main images on the home page based on the search query, banner ad, or social media link the visitor came on.

personalize all of your e-mail marketing as much as you can. At its most basic, this involves using your prospect’s real name in your e-mail messages, but more sophisticated software will allow you to pull in specific dynamic content based on a particular customer profile. For example, an e-mail from an airline could highlight the number of frequen

percent of respondents are actually in an optimized position, and 62 percent rely solely on historic sales and customer profile data to drive segmentation and targeting activities.