Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
amazon.com
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
The goal of an offer in its simplest form is to: Increase the perceived value of what is being sold. Make the thing being sold unique to you and available only within the special offer.
when you apply the Awareness Ladder to create web pages arranged in concentric funnels, you don’t have to have to have the sales talk on the same page.
who your dream customer is, discovering where they’re congregating, and throwing out hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That’s the big secret.