Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
Russell Brunsonamazon.com
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
Step #5b: Put all the bundles together into the ultimate high value deliverable.
Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
KEY TAKEAWAYS Making your best offers is another area in direct response that has a lot of moving parts. This chapter ranged far and wide, and I hope you will have a sense of everything that goes into delivering world-class offers to your carefully selected lists. Here’s what you need to keep “top of mind”: Choose niches where you can go a mile dee
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
I realized that I didn’t need to create a whole new opportunity for attendees. Doing that would cause confusion and break trust. Instead I needed to stack opportunities within the new opportunity they had already switched to!
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
If I can make people believe that (my new opportunity/category) is/are the key to (the result they desire most) and is/are only attainable through (my specific vehicle/frameworks), then all other objections and concerns become irrelevant and they have to give me money.