Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Urgency comes from you giving them all the reasons why they need to buy it now, and scarcity comes from all the reasons why this will be gone soon.

What other vehicles are people trying to use to (insert result they desire) with (insert your submarket here)?

Collier believed that we as marketers should not be trying to figure out how to create the next amazing ad campaign, but instead we need to learn how to “enter the conversation already taking place in the customer’s mind.”3

Being obsessed with your customer means understanding them just as well, if not better, than they understand themselves.

that company’ to ‘Yes, I do business with that company.’” Chet grew that company by using the Dream 100 to create one-to-one sales opportunities.

“We get paid a lot to think for other people.”

After we identified these things, we tried to figure out who are the tribe owners of these women.

“The goal of the Dream 100 is to take your ideal buyers from ‘I’ve never heard of this company’ to ‘What is this company I keep hearing about?’ to ‘I think I’ve heard of that company’ to ‘Yes, I’ve heard of

“Ultimately, the business that can spend the most to acquire a customer wins.”